Rethinking How Legal Marketing Works
Managed advertising for law firms
Google, Meta, and Microsoft, built and managed end to end, optimized to the cases you actually sign. You own every account, every lead, and the data, start to finish.
Google Ads
The core channel for legal intent, people searching for a lawyer right now. We build and manage Search campaigns around your practice areas and markets: keyword and negative-keyword strategy, ad copy testing, bid and budget management, and Local Service Ads coordination where it fits.
- Campaign architecture per practice area and market
- Verified leads pushed back as conversions, so Google optimizes toward cases
- Search-term and cannibalization audits, documented in your portal
Meta Ads (Facebook & Instagram)
Search captures demand; Meta creates it. We run Facebook and Instagram campaigns for the cases people don't search for immediately, building awareness in your market and retargeting the visitors your site already earned, with server-side conversion tracking that survives iOS privacy walls.
- Retargeting powered by your first-party visitor data
- We still see the lead when the pixel can't, so Meta optimizes on real people
- Creative and audience testing with documented results
Microsoft Ads (Bing)
Often the cheapest qualified clicks in legal: an older, wealthier search audience with a fraction of the competition. We offer Microsoft Search campaigns as a complement once your Google program is producing, importing what already works.
in ad spend managed over two years for one California injury firm, now running $34,000 a month at a $187 cost per lead. Every dollar visible in their portal, every single day.
We optimize to signed cases, not clicks
Most law firms can't tell you which ad signed which case, so most agencies just optimize to whatever the ad platform counts: clicks, form fills, "conversions." We feed your real outcomes back in. When a lead becomes a signed case, Google and Meta learn from it, so the bidding chases the cases you actually want instead of the cheapest clicks. Cost per signed case becomes the number, and it is the one in your portal.
The real-outcome loop
Signed cases feed back to Google and Meta, so the bidding compounds on your best matters, not the cheapest clicks.
Every campaign lands on a page built to convert
The ad is half the job; the page it lands on signs the case. Every active campaign gets a purpose-built landing page, designed, hosted, and maintained by us, with first-party tracking and text verification wired in from the first visit. Included in every plan, never billed separately.
What "managed" includes
- Strategy, builds, and ongoing optimization, with no artificial caps on campaigns or keywords
- Ad copywriting and creative testing
- Call and form tracking with first-party attribution, folded into the fee
- LeadBrief aggregates and scores every lead from every source in one view
- TapVerify lets leads confirm themselves by text, from your firm's dedicated number
- Trademark protection monitors the auction for competitors bidding on your firm's name
- A live portal with ad intelligence, explained any day
- You own the ad accounts, the tracking domain, and every lead; leaving is a clean handoff, nothing to rebuild
- Month to month, ad spend never marked up, see pricing
Questions about the services
Do I have to run all three channels?
No. Most firms start with Google Search, where legal intent is highest, and we add Meta and Microsoft as the program proves out. You are never paying for a channel that hasn't earned its place.
What does optimizing to signed cases require from me?
We track and verify every lead automatically. To close the loop, someone on your side marks which leads became signed cases in the portal, or we sync it straight from your case-management system. That feedback is what teaches Google and Meta to chase cases instead of clicks, and it takes minutes a week.
Can you use my existing ad accounts?
Yes. We work inside your accounts, or set new ones up in your name. Either way they stay yours, along with the tracking domain and every lead. If we ever part ways, it's a handoff, not a rebuild.
Who writes the ads and builds the landing pages?
We do, end to end: ad copy and creative testing, plus a purpose-built landing page for every active campaign, designed, hosted, and maintained by us with first-party tracking and text verification wired in. It is included, never billed separately.
Ready to see it on your market?
Request a walkthrough