Tracking that lives onyour own domain.
A lightweight script served from track.yourfirm.com captures every visit, source, and click ID. First-party, so browser privacy walls and ad blockers cannot blind you, and enhanced conversions stay accurate.
What FirstTrack does
Third-party pixels get blocked, throttled, and dropped. FirstTrack runs from your own subdomain, so the signal survives and the data belongs to you.
Served from your subdomain
The script runs on track.yourfirm.com, part of your site, not a third party. Browsers treat it as first-party, so it loads where blockers would drop an outside pixel.
Why it matters: you capture the leads and conversions most firms are quietly losing to blocked tracking.
Enhanced conversions, accurate
A clean first-party signal means Google and Meta optimize on real conversions, not the partial, guessed picture that survives modern browser privacy defaults.
Why it matters: sharper signal means the platforms find you more real cases at a lower cost per lead.
You own the data forever
The subdomain, the data, and the accounts are yours. Nothing is locked in a vendor silo, so if you ever leave, it's a clean handoff, not a hostage negotiation.
Why it matters: your tracking becomes an asset the firm keeps, not a rental you lose when you switch.
First-party by design
The pixel your competitors lose, you keep
A third-party pixel loads from someone else's domain, so browsers, blockers, and privacy defaults are built to stop it, and a growing share of your visits vanish before they ever count. FirstTrack loads from your own subdomain instead, so the same visit that a pixel would lose is captured, sourced, and matched to its click ID.
- Every visit tied to its source and click ID, not just the ones that slip through
- Enhanced conversions fed clean data, so bidding optimizes on truth
- Your subdomain, your data, your accounts, portable if you ever leave
Tracked visits become attributed leads
FirstTrack captures the visit, its source, and its click ID. LeadBrief picks it up from there, turning that clean first-party signal into a named, attributed lead you can tie back to the exact campaign that produced it.
See how LeadBrief turns tracked visits into attributed leads →Included in every Adovex plan.
Not an upsell. Part of the flat fee, with your ad spend never marked up.