Step 1 of 7 · Your market
Where do you practice?
Your market sets click costs, the budget we recommend and our fee.
Pulling search demand for your market
Your plan
signed cases a month
cost to sign one case
payback per case
Your monthly ad budget
Where the budget goes
Each case costs to win and brings your firm a typical fee of .
Conservative by design: industry-average lead costs, with closing rates and fees set below industry figures. Firms that answer every call live and call leads back within minutes do better than this, and larger matters are left out.
Ads tuned for real cases, not cheap clicks
Most ad accounts are tuned for the cheapest leads. Ours learn which searches bring in real cases and put your budget there.
- 1Every lead traced to its adFirstTrack ties each call and form to the exact ad and search behind it, even when browsers block ordinary tracking.
- 2Results sent back to GoogleWhen a lead becomes a client, LeadBrief reports it to Google Ads, so bidding chases the searches that produce them.
- 3A strategist on every changeCampaignBrief reviews the account every day, and a person approves each change before it goes live.
Where ad budgets leak
Your 90-day plan
Get it as a PDF you can forward to your partners
- What we set up in your first 90 days
- The searches we would start with in your city
- Your numbers at this budget, and our fee for your market
Prefer to talk it through? Book a 30-minute walkthrough
Talk it through with Glenn
A 30-minute walkthrough of this plan for your firm. Pick a time; your answers come with you, so there's nothing to repeat.
How this is estimated
We project from cost per lead, not cost per click. Click prices for the most competitive searches overstate what a well-run account pays, because accounts also buy cheaper, more specific searches.
Sources: First Page Sage (personal injury cost per lead, 49 firms; other practice areas are Adovex estimates on the same conservative basis), Google (Local Services Ads pricing), the Insurance Research Council (average auto injury payment) and CallRail (missed calls by industry). Estimates only; your results depend on your market, your intake and your case mix.