Recommended for your market
Conservative by design: industry-average lead costs, and signed-case rates and fees set below industry figures. Firms that answer every call live and call leads back within minutes sign more cases than this, and one serious-injury case can be worth more than a year of ads.
Ads tuned for signed cases, not cheap clicks
Most ad accounts are tuned for the cheapest leads. Ours learn which searches sign cases and put your budget there.
- 1. Every lead traced to its ad. FirstTrack ties each call and form to the exact ad and search behind it, even when browsers block ordinary tracking.
- 2. Signed cases sent back to Google. When a lead becomes a case, LeadBrief reports it to Google Ads, so Google's bidding chases the searches that produce cases, not just calls.
- 3. A strategist on every change. CampaignBrief reviews the account every day, and a person approves each change before it goes live.
Where ad budgets leak
- Leads that are not cases. Many ad leads are spam, the wrong practice area or not viable. LeadBrief screens and scores every one.
- Missed calls. Law firms miss about 28% of calls. FirstTrack tracks every call and ScreenCall answers the ones intake can't.
- Fake form fills. TapVerify confirms each one by text before your team spends time on it.
Get your plan and pricing
This projection at your budget, how we would split it, what we set up first, and our fee for your market. Sent to your inbox.
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How this is estimated
We project from cost per lead, not cost per click. Click prices for the most competitive searches overstate what a well-run account pays, because accounts also buy cheaper, more specific searches.
Sources: First Page Sage (personal injury cost per lead, 49 firms), Google (Local Services Ads pricing), the Insurance Research Council (average auto injury payment) and CallRail (missed calls by industry). Estimates only; your results depend on your market, your intake and your case mix.